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Search Engine Marketing Jobs

View our current SEM job vacancies

Below is a sample Search Engine Marketing (SEM) Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong SEM candidate.

Search Engine Marketing (SEM) Manager Role

  • Manage all pay-per-click (PPC) marketing activities
  • Manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines
  • Effectively manage the paid search budget and work with the SEO and Marketing team in order to maximise ROI, drive traffic, and customers

SEM Manager Responsibilities

  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimise copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimisation
  • Research and analyse competitor advertising links

SEM Manager Requirements

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Bachelor’s degree in Marketing or a quantitative, test-driven field
  • Well-versed in performance marketing, conversion (CRO) and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools, e.g. Acquisio, Marin, Kenshoo
  • Experience with website analytics tools, e.g. Google Analytics, Adobe Analytics, NetInsight, WebTrends
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints