Digital Proposition Manager

£50,000 to £60,000 pa

City of Bristol | Permanent Full-Time

A leading global brand are increasing their digital team based in Bristol. You will be responsible for defining the consumer offers in the UK market for this top 30 UK business.

Project Management Recruitment

Digital Proposition Manager

£50,000 to £60,000 pa

City of Bristol | Permanent Full-Time

Ref: PS3734

Our client is a D2C distribution business are looking for a Digital Proposition Manager to assist in achieving their aim of delivering innovative, customer led propositions, leading digital experience and sustainable long term profit growth. Their ambition is to build more direct relationships with consumers, growing from 6m active online registrations in 2017 to 10m in 2020.

The Team:
The Digital Proposition Manager reports to the head of the division and works closely with UK BU teams across General Insurance, Health and Protection to develop customer-led digital propositions to generate additional value and drive sales.

The Person:
As the Digital Proposition Manager, the overall aim is to deliver innovative D2C digital propositions that lead to an increase in direct sales, multi-product holding (cross-sell), registration and customer engagement and retention.

Role and responsibilities

Role and Responsibility of the Digital Proposition Manager:
• Deliver against trading and performance targets across the composite portfolio – with a specific focus on driving online registrations and repeat engagement
• Drive Innovation for Insurance
• Challenge and Optimise existing customer propositions, bringing fresh thinking
• Work collaboratively with the BU teams on multi-channel propositions
• Deliver successful take up of the propositions and positive customer feedback
• Ensure that propositions at end of lifecycle are replaced or decommissioned, meet all regulatory expectations and follow PDAM/CLP defined development processes
• Develop innovative propositions that are truly distinct and mind-opening for the customer as well as aligned to business targets and overall priorities
• Ensure successful end to end delivery of those propositions and define go to market plan to deliver KPIs
• Work with various teams to deliver the commercial benefits of our client's agreed True Customer Composite and digital first strategic anchors.
• Work with the development of global guidelines, guidance and ‘how to’ principles to ensure designed propositions are actionable based on customer and business strategy.
• Interface across other channel leads (e.g. partnerships, brokers) to ensure proposition development do not break partnership agreements nor damage relationships.
• Lead, embody and embed across the function a customer orientated culture mindful of the expectations of legislation, regulation and operational & financial risk whereby the fair treatment of customers is central to the business.

Skill set

Skills and Experiences of the Digital Proposition Manager:
• Experience in proposition development.
• Some regular travel to London / Norwich (ideally once a week min.)
• Location: Based in London / Norwich

• B2C focus with experience in understanding of the customer and developing customer led propositions.
• Experience of successfully designing and launching to market ground-breaking, disruptive and innovative B2C direct propositions.
• Experience of digital channels/ propositions and managing a subscription business (desirable)
• Good commercial acumen, ability to deliver against targets and define tactical trading activities as well as innovative propositions.
• Commercial experience and understanding of trading (desirable)
• Lateral thinking ability – the proven tendency to think outside the box of the industry norm and get people to follow. Be highly creative in their thinking and customer obsessed, always putting the customer first.
• Ability to work in and lead virtual teams with ideally some experience of facilitation of proposition development workshops.
• Working understanding of customer research and how to identify target bull’s-eye segments and generate insights.
• Ability to act as a resource to provide advice and consultation to colleagues on how to articulate propositions.
• Experience in customer experience (CX) improvement (desirable).

• Essential: Strong education background with good business degree
• Desired: Marketing degree or ACII / RO qualifications

Apply today

To apply for this job, please fill out the form below. To find out more information about the Digital Proposition Manager job, email Philip or call

020 7183 7145

quoting the reference PS3734.

Philip Shepherd

Philip Shepherd


Philip specialises in: Director Levels Roles in SaaS Sales, Media Sales, Agency Sales, Business Development, Account Management in addition to C-Levels positions.

07957 210 008
020 7183 7145


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