Optimization Manager

£35,000 to £42,000 pa

London | Permanent Full-Time

We are looking for an Optimization Manager for our client who are a Digital Performance Marketing Agency based in London.

Project Management Recruitment

Optimization Manager

£35,000 to £42,000 pa

London | Permanent Full-Time

Ref: PS3773

The role of an Optimization Manager is to work in conjunction with the client to identify, define, and solve issues in their customer life cycle, with a focus on those that affect commercial and performance goals.

Role and responsibilities

As the Optimization Manager you will commission research from the user research team and then use these insights to better understand the range of experience and conversion bottlenecks on the clients’ websites.

These will form the basis of your strategies and testing roadmaps that will aim to improve performance in areas such as acquisition, customer engagement, product design and customer retention. You, as the Optimization Manager will plan and design solutions in the form of tests to optimize the customer experience. The role puts you at the heart of the client’s strategy and online business, from analyzing traffic sources and their performance all the way through to increasing customer engagement with the client’s product and/or service.

The Optimization Manager will develop client strategies and test roadmaps, define the copy and visual design changes and manage the delivery of the solutions, be it an A/B test or email campaign, with the creative, tech and QA teams.

What you will learn as the Optimization Manager:
• Optimisation solutions for the full customer life cycle, across multiple channels
• Human cognitive principles
• Conversion framework
• Research methodologies and principles
• UX skills to wireframe your solutions
• Design principles
• Code mechanics (but you are not asked to code of course)
• Copywriting (again, you will not be asked to write the copy, but to review it)
• Business strategy

Resources to help the Optimization Manager:
• Research team to help you know your client, their visitors and customers by heart.
• Design resources to help you bring the solutions and wireframes to life.
• Editorial and copy support to help you bring your solution storylines to life.
• Technical development and QA who will help you navigate the web, its code and especially code the tests you want.

Skill set

Skills and Experiences of the Optimization Manager:
• A good understanding of the revenue and ROI pressures a client has.
• Strong experience in CRO testing.
• Experience in ecommerce.
• Excellent knowledge of consumer behaviour.
• Good knowledge of user experience principles.
• Good experience in managing a client, and pushing plans through.
• Beneficial: experience in media to understand the traffic drivers that are core to conversion and sales.
• What you don't know, you will be taught. MIND SET.
• Attention to detail.
• The love of work well done and done right the first time.
• The desire to go beyond the surface data, problems or issues and go to the root of problems.
• Be curious and have a huge appetite to learn and to push the intellectual boundaries.
• Not be stuck in a box. Have the ability to think outside of the site, the page, the business, outside of the boundaries of the current problem... as the solution might be very close but outside of your field of view.

Apply today

To apply for this job, please fill out the form below. To find out more information about the Optimization Manager job, email Philip or call

020 7183 7145

quoting the reference PS3773.

Philip Shepherd

Philip Shepherd

C.E.O.

Philip specialises in: Director Levels Roles in SaaS Sales, Media Sales, Agency Sales, Business Development, Account Management in addition to C-Levels positions.

07957 210 008
020 7183 7145
philip.shepherd@opilio.co.uk

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