Below is a sample Marketing Communications Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong Marketing Communications candidate.
Marketing Communications Manager Role
- Manage online and offline communication with clients and increase brand awareness
- Distribute promotional material
- Respond to customers’ queries and comments on social media
- Network during marketing events
- Identify and build long-term relationships with target audiences
- Act as the brand’s voice to impress customers and attract new clients
Marketing Communications Manager Responsibilities
- Promote the company’s products and services during events
- Coordinate the design of promotional material and distribute in online and offline channels
- Advertise the company and products/services on various media
- Plan interviews and press conferences
- Produce marketing copy for the company’s website
- Craft and send regular newsletters with company updates
- Track ROI for marketing campaigns
- Join social media groups and professional platforms to discuss industry-related topics
- Monitor corporate website and social media pages and address clients’ queries
- Network with industry experts and potential clients to drive brand awareness
- Gather customer feedback to inform sales and product teams
Marketing Communications Manager Requirements
- Proven work experience as a Marketing Communications Specialist or similar role
- Bachelor’s Degree in Marketing, Communications, Public Relations or relevant field
- Familiarity with B2B and B2C advertising campaigns
- Hands-on experience with web content management tools, e.g. WordPress
- Proficiency in MS Office
- Knowledge of SEO and Google Analytics
- Experience with marketing campaigns on social media
- Excellent verbal and written communication skills
- Strong presentation skills