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Building a team that will lead your digital business to success

Philip Shepherd

30th September 2019

Success is at the forefront of a business owner’s mind, but how exactly do you obtain it?


There are many different elements that go into running a successful business, such as integrity, strong ideas, careful financial planning, and a dedication to customers. However, one of the most important building blocks of a successful business is the senior management team behind it.


Without talented, experienced people at the forefront of your operations, your business may lack direction and fail to achieve its full potential.


Who do you need to hire?


First of all, you need to look at the different processes and departments within your business, and ensure that each one is represented by a strong, capable leader.


Each company will vary in its bespoke requirements, but your senior management team may include:


  • Brand Director
  • Customer Experience Director
  • Director of Communications
  • Engineering Director
  • Head of Data Analytics
  • Head of Finance
  • Head of Marketing
  • Head of Operations
  • Product Director
  • Sales Director


What makes a successful senior management team?


There are many qualities that you should look out for when it comes to hiring for senior management roles. Here are some of the key skills and abilities that will make a real difference to your management team.

Proven track record


While having experience in the desired role is a must, truly valuable team leaders must be able to demonstrate a proven track record of success in their respective fields.


This means having experience within a similar role at another company, preferably in the same sector, although more diverse experience can offer useful insights and direction.


Leadership abilities


Whether they will be directly heading up a smaller team or not, leadership abilities are essential for senior management.


Being able to inspire a team, delegate tasks, and clearly present goals helps to keep everyone on track, leading to efficient completion of projects. It’s also important to boost morale by keeping staff in the loop, presenting valuable feedback, and giving praise for a job well done.


Communication skills


Senior management are required to liaise with people at different levels of the business, from CEOs and stakeholders through to clients and team members.


The ability to communicate clearly is essential for department heads. This includes written and verbal communication, listening to others and understanding their viewpoints, and providing clear, concise feedback that informs future practices.


Honesty and integrity


The most successful teams are those that are built on a foundation of trust.


Your staff should be able to look up to and believe in their management team, and trust that they have the best interests of the company and their employees at heart. This helps to prevent an “us and them” mentality between management and their teams, and leads to better communication and cooperation all round.


Are you looking to recruit senior management staff?


Here at Opilio Recruitment, we’re experts in hiring senior management staff within the digital space, helping you to build strong teams that will bring long-term success.


Get in touch with us if you’d like to discuss your staffing requirements and we’ll help you to secure the high-level candidates that your team deserves.



Philip Shepherd

Philip Shepherd

Founder & CEO

Philip specialises in: Senior, Director and C-Level roles in Digital Marketing

07957 210 008
020 7183 7145