0207 183 7145

Brand Marketing Jobs

View our current Brand Marketing job vacancies

Below is a sample Brand Marketing Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong Brand Marketing candidate.

Brand Marketing Manager Role

  • Build the company’s brand and raise brand awareness
  • Work across all levels and departments of the organisation to find what makes them unique and communicate it to the world
  • Uncover consumer insights and deliver innovative marketing campaigns
  • Learn what can attract customers and prospects and how you can improve customer experience
  • Improve the company’s reputation and drive growth

Brand Marketing Manager Responsibilities

  • Analyse brand positioning and consumer insights
  • Shape and communicate the company’s vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to take action
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Brand Marketing Manager Requirements

  • Proven working experience as Brand Manager or Associate Brand Manager
  • Bachelor’s Degree in Marketing or a related field
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices