Below is a sample Brand Marketing Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong Brand Marketing candidate.
Brand Marketing Manager Role
- Build the company’s brand and raise brand awareness
- Work across all levels and departments of the organisation to find what makes them unique and communicate it to the world
- Uncover consumer insights and deliver innovative marketing campaigns
- Learn what can attract customers and prospects and how you can improve customer experience
- Improve the company’s reputation and drive growth
Brand Marketing Manager Responsibilities
- Analyse brand positioning and consumer insights
- Shape and communicate the company’s vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to take action
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Brand Marketing Manager Requirements
- Proven working experience as Brand Manager or Associate Brand Manager
- Bachelor’s Degree in Marketing or a related field
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices