Chief Marketing Officer Jobs

Below is a sample Chief Marketing Officer job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong CMO candidate.

Chief Marketing Officer (CMO) Role

• Oversee all marketing operations of the company and develop its marketing strategy and vision
• Lead a team of enthusiastic marketing professionals and direct all marketing efforts towards great success
• Balance a practical mindset with a creative business acumen to steer your team through complex marketing operations
• Ensure the company’s marketing efforts are successful in outperforming competition

CMO Responsibilities

• Closely monitor trends of the market and direct the market research efforts of the company
• Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
• Define marketing strategies to support the company’s overall strategies and objectives
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation
• Plan and organise marketing functions and operations (product development, branding, communications etc.) and ensure they project the company’s unique message
• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
• Build a highly efficient team of marketing professionals
• Create a solid network of strategic partnerships

CMO Requirements

• Proven experience as Chief Marketing Officer or similar role
• Bachelor’s Degree in business administration, marketing, communications or relevant field; Master’s Degree will be a plus
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
• Solid understanding of market research and data analysis methods
• Ability to apply marketing techniques over digital channels, e.g. social media, and non-digital channels, e.g. press
• Understanding of different business disciplines (IT, finance etc.)
• Proficient in MS Office and business software, e.g. CRM
• A leader with both creative and analytical capabilities
• Outstanding verbal and written communication and interpersonal skills