Below is a sample Chief Marketing Officer job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong CMO candidate.
Chief Marketing Officer (CMO) Role
- Oversee all marketing operations of the company and develop its marketing strategy and vision
- Lead a team of enthusiastic marketing professionals and direct all marketing efforts towards great success
- Balance a practical mindset with a creative business acumen to steer your team through complex marketing operations
- Ensure the company’s marketing efforts are successful in outperforming competition
CMO Responsibilities
- Closely monitor trends of the market and direct the market research efforts of the company
- Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
- Define marketing strategies to support the company’s overall strategies and objectives
- Develop a feasible marketing plan for the department and oversee its day-to-day implementation
- Plan and organise marketing functions and operations (product development, branding, communications etc.) and ensure they project the company’s unique message
- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
- Build a highly efficient team of marketing professionals
- Create a solid network of strategic partnerships
CMO Requirements
- Proven experience as Chief Marketing Officer or similar role
- Bachelor’s Degree in business administration, marketing, communications or relevant field; Master’s Degree will be a plus
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
- Solid understanding of market research and data analysis methods
- Ability to apply marketing techniques over digital channels, e.g. social media, and non-digital channels, e.g. press
- Understanding of different business disciplines (IT, finance etc.)
- Proficient in MS Office and business software, e.g. CRM
- A leader with both creative and analytical capabilities
- Outstanding verbal and written communication and interpersonal skills