Below is a sample Conversion Rate Optimisation (CRO) Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong CRO candidate.
Conversion Rate Optimisation (CRO) Manager Role
- Own and drive forward the company’s CRO strategy and roadmap
- Analyse and optimise online performance by suggesting appropriate improvements to the company’s website experiences, to increase the number of lead conversions and profitable sales
CRO Manager Responsibilities
- Plan and implement the CRO and customer experience strategy to drive improvements and maximise sales
- Identify usability issues and make recommends for change
- Lead A/B testing and optimisation plans
- Contribute to the development of an effective online marketing plan
- Carry out regular quantitative and qualitative research on customers to understand conversion data using surveys, polls, heatmaps and recordings
- Use data visualisation best practices to communicate test results to stakeholders
CRO Manager Requirements
- Proven CRO experience in a problem solving and client-facing role
- Bachelor’s degree in Marketing or a quantitative, test-driven field
- Well-versed in performance marketing, conversion, and online customer acquisition
- Understand best practices for UI and UX for landing pages, applications, mobile, and desktop
- Experienced and knowledgeable with CRO tools to setup, launch and develop A/B and MV tests
- Working knowledge of research tools, e.g. HotJar, CrazyEgg
- Experienced user of web analytics tools, e.g. Google Analytics and Google Tag Manager
- Strong grasp of ROI with an analytical mind
- Effective communicator to market test ideas and influence test-related decisions
- Excellent presentation skills to showcase learnings and results