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Customer Relationship Marketing Jobs

View our current CRM job vacancies

Below is a sample Customer Relationship Marketing (CRM) Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong CRM candidate.

CRM Manager Role

  • Set and monitor marketing strategies that will foster profitable long-term relationships with clients
  • Coordinate with Sales and Marketing to boost the company’s market presence and increase customer engagement
  • Identify new opportunities and proactively address customer concerns
  • Increase revenues and achieve business goals by building a customer-oriented company

CRM Manager Responsibilities

  • Monitor relationships with existing customers through CRM systems
  • Ensure the CRM system provides an effective sales funnel
  • Develop and implement marketing techniques that will drive new customers
  • Set specific marketing strategies to retain customers
  • Plan and manage multi-channel marketing campaigns
  • Suggest new methods to address customers’ needs
  • Track marketing metrics and trends, like conversion rates and web analytics
  • Assist with organising promotional events to reach prospective customers
  • Review and select CRM software that meets our company’s needs
  • Conduct market research to follow trends and competition

CRM Manager Requirements

  • Proven work experience as a CRM Manager or similar role
  • Bachelor’s Degree in Marketing or relevant field
  • Solid background in customer acquisition strategies
  • Technical expertise with CRM and analytical systems
  • Knowledge of online marketing methods and best practices
  • An ability to manage marketing projects end-to-end
  • Strong communication skills along with a customer-oriented attitude