Below is a sample Digital Marketing Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong Digital Marketing candidate.
Digital Marketing Manager Role
- Develop, implement, track and optimise digital marketing campaigns across all digital channels
- Lead integrated digital marketing campaigns from concept to execution
- Work with the marketing team, designers, programmers, and vendors to launch campaigns on time and on budget
Digital Marketing Manager Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimise spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimise user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimise user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies and provide thought leadership and perspective for adoption, where appropriate
Digital Marketing Manager Requirements
- Bachelor’s degree in Marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimising Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement