Below is a sample Event Marketing Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong Event Marketing candidate.
Event Marketing Manager Role
- Conceptualise the right look and feel to appeal to the event’s target demographic
- Devise highly shareable social content, eye-catching advertising, headline grabbing press stunts and irresistible promotions and offers
- Ensure the event marketing is successful and cost-effective, paying attention to budget and time constraints
- Adept at building relationships with corporate, association and industry partners, and always on the lookout for potential sponsors and partnership opportunities
- Effectively utilise event automation systems to improve attendee experience, client retention and post event engagement
Event Marketing Manager Responsibilities
- Plan event marketing from start to finish according to requirements, target audience and objectives
- Prepare budgets and ensure adherence
- Create design guidelines for your creative team to hone marketing materials such as your event website, flyers, brochures and advertising artwork
- Create and coordinate website and landing page copy, snappy ads, marketing emails and press releases
- Methodically track and adhere to campaign dates, ad booking, project reviews, meeting planning and database building (CRM)
- Use data and marketing metrics to analyse the impact of your marketing activities on event sales, and be able to report on them
Event Marketing Manager Requirements
- Proven experience as an Event Marketing Manager or similar role
- Bachelor’s Degree in Event Marketing, Marketing, PR, Communications or related field is preferred
- Skilled in project management
- Familiarity with B2B and B2C advertising campaigns
- Hands-on experience with web content management tools, e.g. WordPress
- Proficiency in MS Office
- Knowledge of SEO, PPC, Social Media and Google Analytics
- Demonstrable experience using CRM and marketing automation systems for events
- Outstanding communication and negotiation ability
- Excellent organisational skills with a strategic mindset
- Strong presentation and leadership skills
- Forward-thinking and creative