Below is a sample Market Research Analyst job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong Market Research candidate.
Market Research Analyst Role
- Survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions
- Analyse autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness
Market Research Analyst Responsibilities
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyse statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
Market Research Analyst Requirements
- Proven Market Research analysis experience
- Bachelor’s Degree in Statistics, Marketing or related field
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Search engines, web analytics and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Working knowledge of data warehousing, modelling and mining
- Strong analytical and critical thinking