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Market Research Jobs

View our current Market Research job vacancies

Below is a sample Market Research Analyst job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong Market Research candidate.

Market Research Analyst Role

  • Survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions
  • Analyse autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness

Market Research Analyst Responsibilities

  • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
  • Understand business objectives and design surveys to discover prospective customers’ preferences
  • Compile and analyse statistical data using modern and traditional methods to collect it
  • Perform valid and reliable market research SWOT analysis
  • Interpret data, formulate reports and make recommendations
  • Use online market research and catalogue findings to databases
  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties researches and implement best practices

Market Research Analyst Requirements

  • Proven Market Research analysis experience
  • Bachelor’s Degree in Statistics, Marketing or related field
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining
  • Strong analytical and critical thinking