Below is a sample Marketing Strategy Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong Marketing Strategy candidate.
Marketing Strategy Manager Role
- Responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for the company
- Design digital marketing campaigns and perform market research
- Increase the company’s market share
- Ensure brand consistency
Marketing Strategy Manager Responsibilities
- Set specific marketing goals
- Design and implement marketing strategies aligned with business targets
- Develop digital campaigns to increase web traffic
- Analyse sales and marketing metrics
- Forecast market trends
- Research the market to identify new opportunities
- Generate innovative ideas to promote our brand and our products
- Address advertising needs
- Ensure brand consistency through all marketing channels
- Use customer feedback to ensure client satisfaction
- Liaise with internal teams and ensure brand consistency
- Establish a strong, long-term web presence
Marketing Strategy Manager Requirements
- Proven work experience as a Marketing Strategist or Marketing Manager
- Bachelor’s Degree in Marketing or relevant field
- Demonstrable experience with marketing campaigns and web technologies, e.g. online tools and social media
- In-depth knowledge of CRM software and Content Management Systems
- Familiarity with SEO/SEM and Google Analytics
- Understanding of web design
- Excellent verbal and written communication skills
- Strong analytical skills
- Team management skills