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Pay-Per-Click Jobs

View our current PPC job vacancies

Below is a sample Pay-Per-Click (PPC) Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong PPC candidate.

PPC Manager Role

  • Launch, optimising and manage PPC campaigns and monitor paid search budgets.
  • Monitor budgets and oversee search platform accounts.
  • Well-versed in principles of search engine marketing including search engine optimisation.
  • Your goal will be to ensure online marketing efforts have the highest possible return on investment (ROI).

PPC Manager Responsibilities

  • Participate in forming effective paid search strategies
  • Launch and optimise various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword research, selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management
  • Write engaging and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep up to date with PPC and SEM trends

PPC Manager Requirements

  • Proven experience as a PPC Manager
  • Bachelor’s Degree in Marketing, Digital Media or a related field
  • Experience in data analysis and reporting
  • Understand the principles of search engine marketing and search engine optimisation.
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo)
  • Working knowledge of analytics tools (e.g. Google Analytics, Tableau, WebTrends etc.)
  • Excellent communication skills, written and verbal
  • Proficient in MS Office, particularly Excel
  • Strong analytic and numerical skills
  • Understanding of HTML and XML is a plus
  • AdWords certification is a plus