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Product Marketing Jobs

View our Product Marketing job vacancies

Below is a sample Product Marketing Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong Product Marketing candidate.

Product Marketing Manager Role

  • Lead all outbound marketing activities
  • Responsible for presenting the company’s products in ways that will strengthen the brand and boost sales
  • Develop and implement the most profitable plans to position and promote the company’s products

Product Marketing Manager Responsibilities

  • Study company products
  • Translate technical details into benefits for the user
  • Follow and analyse market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Product Marketing Manager Requirements

  • Proven experience as a Product Marketing Manager, Brand Manager or similar role
  • Bachelor’s Degree in Marketing, Communications or similar field
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics, e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills