Below is a sample Product Marketing Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong Product Marketing candidate.
Product Marketing Manager Role
- Lead all outbound marketing activities
- Responsible for presenting the company’s products in ways that will strengthen the brand and boost sales
- Develop and implement the most profitable plans to position and promote the company’s products
Product Marketing Manager Responsibilities
- Study company products
- Translate technical details into benefits for the user
- Follow and analyse market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Product Marketing Manager Requirements
- Proven experience as a Product Marketing Manager, Brand Manager or similar role
- Bachelor’s Degree in Marketing, Communications or similar field
- Background in design and copywriting is a plus
- Experience in market analysis
- Familiar with product marketing tactics, e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Excellent communication skills
- Keen eye for detail
- Creativity
- Analytical mind and strong quantitative skills