Below is a sample Search Engine Optimisation (SEO) Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong SEO candidate.
Search Engine Optimisation (SEO) Manager Role
- Coordinate SEO efforts, including onsite and offsite optimisation and keyword expansion research
- Oversee paid search campaigns to ensure their success
- Your goal will be to ensure that content is search-engine friendly and optimised to increase the company’s profitability.
SEO Manager Responsibilities
- Develop and execute successful SEO strategies
- Manage a team of SEO specialists
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimise website content, landing pages and paid search copy
- Direct off-page optimisation projects, e.g. link-building
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep up-to-date with SEO and integrated marketing trends
SEO Manager Requirements
- Proven experience as SEO Manager, SEM Manager or similar role
- Bachelor’s Degree in Marketing, Business or related field
- Knowledge of SEO best practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
- Excellent communication skills
- Strong organisational and leadership skills
- Analytical mindset with numerical aptitude