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Social Media Marketing Jobs

View our Social Media Marketing job vacancies

Below is a sample Social Media Marketing (SMM) Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong SMM candidate.

Social Media Marketing (SMM) Manager Role

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Administer social media accounts and be responsible for creating original text and video content, managing posts and responding to followers
  • Manage the company image in a cohesive way to achieve marketing goals
  • Manage the company’s social media presence ensuring high levels of web traffic and customer engagement

SMM Manager Responsibilities

  • Generate, edit, publish and share engaging content daily, e.g. original text, photos, videos and news
  • Set specific objectives and report on ROI
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams (marketing, sales, customer service) to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee the design of social media accounts, e.g. Facebook timeline cover, profile pictures and blog layout
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications

SMM Manager Requirements

  • Proven work experience as a Social Media Marketing Manager
  • Bachelor’s Degree in Marketing or relevant field
  • Hands-on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills