Below is a sample Content Marketing Manager job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong Content Marketing candidate.
Content Marketing Manager Role
- Lead and manage inbound marketing strategies including social media, blogs and lead generation
- Develop engaging content to attract and retain customers
- Expand the company’s digital footprint and brand awareness
Content Marketing Manager Responsibilities
- Design content marketing strategies and set short-term goals
- Undertake content marketing initiatives to achieve business targets
- Collaborate with design and writing teams to produce high quality content
- Develop editorial calendar, delegate tasks and ensure deadlines are met
- Deliver engaging content on a regular basis and inspire team members
- Edit, proofread and improve content
- Optimise content considering SEO and Google Analytics
- Analyse web traffic metrics
- Share content through various channels, ensuring strong web presence
- Receive customer feedback and generate ideas to increase customer engagement
Content Marketing Manager Requirements
- Proven work experience as a Content Marketing manager
- Bachelor’s Degree in Marketing, Journalism or relevant field
- Proficiency in MS Office and WordPress or other Content Management Software
- Understanding of web publishing requirements
- Editorial mindset with an ability to predict audience preferences
- Hands-on experience with SEO and web traffic metrics
- Expertise in social media platforms
- Up-to-date with new technologies and marketing trends
- Project management skills and attention to detail
- Excellent communication and creative writing skills