0207 183 7145

Head of Marketing Jobs

View our Head of Marketing job vacancies

Below is a sample Head of Marketing job spec which details the role and responsibilities, as well as the skills and requirements our clients often look for in a strong Head of Marketing candidate.

Head of Marketing Role

  • Lead all marketing activities from social media and digital campaigns to advertising and creative projects
  • Develop plans to help establish the company’s brand
  • Allocate resources to different projects and set short-term and long-term department goals
  • Run the Marketing department in ways that promote higher profitability and competitiveness

Head of Marketing Responsibilities

  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Set, monitor and report on team goals
  • Design branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts, e.g. events, email campaigns, web pages and promotional material
  • Analyse consumer behaviour and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition, e.g. acquisitions, pricing changes and new products and features
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives

Head of Marketing Requirements

  • Work experience as Head of Marketing or VP Marketing, preferably industry-specific
  • Bachelor’s Degree in Marketing or relevant field; Master’s Degree a plus
  • Experience running successful marketing campaigns
  • Solid knowledge of web analytics and Google Adwords
  • Experience with CRM software
  • Leadership skills with the ability to set and prioritise goals
  • Analytical mind
Philip Shepherd

Philip Shepherd

Founder & CEO

Philip specialises in: Senior, Director and C-Level roles in Digital Marketing

07957 210 008
020 7183 7145

philip.shepherd@opilio.co.uk